Bring your whole self—and soul—to your work.

There comes a time for some of us when we are called to serve more deeply: to pursue a passion, to speak more freely, to birth a radical vision for ourselves and the world.

I am here to hold space for that process of becoming—to facilitate a remembering.

You contain all of the wisdom and genius and skill that you need to pursue your dreams, and my role is to guide you back towards that knowing.

My experience as a brand identity designer has led me to an awareness of the deeper work going on beneath the surface of expressing and embodying a "brand"—whether that be a business we run or an organization we lead.

The most successful and sustainable projects are the ones that are the most aligned with the leaders' heart and soul—the ones that satisfy a profound sense of purpose. Some people "serendipitously" happen upon these projects, or just have clarity right from the start. For others, those longings or intuitions are harder to respond to because they feel "risky" or "weird" or "too good to be true".

For me, my own process of striving and "leveling up" didn't lead where I expected it to. It didn't take me where I thought I "should" go. Instead, it took me deeper down a mystical path—or really, a return to the deep seeking I've always craved—and off course from scaling up a traditional design agency.

While this process is continuously unfolding, it is clear to me now, that my talents and presence are best utilized in service to others who are seeking fuller integrity in their life, and in particular to step into a chapter of their career that allows their whole self to participate and be visible.

I can meet you wherever you are on this journey towards building a livelihood that lights you up, and feeds your soul.

Cultivating your inner knowing—accessing intuition, flow, and clarity to step into a life of purpose and power.

Embodying and expressing your true identity—filtering through the noise and inner critics to liberate your most authentic self.

Articulating the vision that you have—giving it form, voice, style, and language that you can use to take the next steps forward.

Navigating the experience of living in alignment and flow—trusting your gut, reading signals, and integrating growth.

Working with me can look many ways, and is configured to best support your needs and goals. The ways we might collaborate could include:

1:1 Coaching & Creative Facilitation
Clearly-defined project-based support
Comprehensive support over a fixed or open period
Team or Affinity Group Circle Facilitation
Thematic Workshops or Retreats for your team

Kind words from folks...

"Seth listened deeply and helped me articulate my ideas into a polished brand identity that felt deeply aligned with who I am and what I do. He is professional, generous with his time, and genuinely invested in my success, elevating my messaging and materials far beyond what I had imagined. Seth is so much more than just a designer; he’s a thoughtful partner in the creative process, and the quality of his design elevates your entire brand presence."

— Julie Haagenson, New Pathways Coaching & Consulting

"Not only is Seth our strategic partner on all things brand related, he has a way of working with us that is grounded and generative.  He sees us. His work isn’t just developing a beautiful brand or image, but a representation of our philosophy.  We consider Seth a member of our Studio’s family and are incredibly grateful that his work in the world includes us."

— Trinnie Houghton & Scott Seagren, Ripple Effect Studio

"Working with Seth has allowed me to lean more into celebrating my true self within my business identity. This, in turn, has created a consistent and authentic client following. Seth is flexible and adaptable, and yet firm and grounding when that's called for! This dynamic partnership has allowed my brand identity to shine through in ways that wouldn't have been possible if I stayed in my own comfort zone."

— Jessi Kirley, JKirley Collective

"I have had the privilege of being both a client and a collaborator with Seth. What strikes me about him is his incredible ability to ask the deeper questions around brand, identity, and vision. He has an uncanny way of reflecting back your strengths and super powers while at the same time nudging you to move closer and closer to what you really love and want to do in the world."

— Elizabeth Solomon, New Realm Coaching

"Working with Seth is a dream. He is patient, and committed to actualizing your vision. He takes time to really understand the scope of the project, communicating and receiving feedback well, to help translate the vision into a polished, professional, and accurate portrayal of your company's essence."

— Nicole Thurrell, Institute for Wild Med

Do you insist on your work being aligned with your values? Me too!

I am dedicated to collaborating with clients that are working to do good in a way that I can get behind. Not only is this personally fulfilling, but it makes for a more seamless collaboration where your vision doesn't get lost in translation, and you've got an honest sounding board to help refine your message.

I want you to succeed. Not only for my own satisfaction, but because someone else's future is also brighter when you do.

SethGregory-Headshot-2-3Oct2024-Square-Web

It’s true, Seth Gregory Design is me: Seth.

I am— first and foremost—a creative partner in the growth of your organization or business. Whether we work one-on-one, or involve a larger team, I'm intent on facilitating a process centered on listening and understanding. You are the real expert on your brand, I'm just here to help you uncover and express it!

As a self-aware people-pleaser, I'm committed to making sure you come away from this process feeling proud, relieved, inspired, and empowered. We stick at it until we find the solution that feels right to you—no hassling over the minutes or nickel-and-diming from me—this is a partnership, and I want to see you thrive!

Some of my amazing design clients!

A few featured projects...

Forbes Library: Strategic Brand Identity

This dramatic redesign was able to earn buy-in through a strategic approach that honored the existing identity centered on its architecture.

Town of Amherst: Wayfinding & Identity

The town of Amherst is a relatively small rural community and home to Massachusetts’ flagship state university campus. Somehow most folks were unaware of the vibrant bohemian downtown just up the street.

Safe Passage

A comprehensive identity redesign with website and media for constituent outreach and fundraising with an extraordinary organization “dedicated to creating a world free of domestic violence and relationship abuse.”

Enough about me already, what are you up to?