Grow Food Northampton
It all started as a modest flyer. Years later, my ongoing work with Grow Food Northampton remains a flagship. As an early volunteer and then Board member, I have had the fortune of designing GFN’s logo, print materials and websites. Branding can never lift up a cause on its own, though the ability for GFN to quickly establish familiarity and professionalism was no doubt helpful in the success of a capital campaign, community events and member outreach efforts.
The GFN brand exercises a simple formula in it’s effort to identify with the Northampton community: a hard-working slab-serif for “Grow Food” and a refined classical serif in “Northampton” matched with a hand-drawn, wood-block styled beet that conveniently masquerades as an exclamation point! The brand’s maroon is conservative, warm and flexible to ensure it will find good company among all it’s neighbors.