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Equinox BotanicalsEquinox BotanicalsEquinox BotanicalsEquinox BotanicalsEquinox BotanicalsEquinox Botanicals

By sgdesign

On 02, Jan 2013 | In | By sgdesign

Equinox Botanicals

Equinox Botanicals is the real deal. A botanical product line born of a particular farmer on a particular farm in a very particular valley in Southeastern Ohio. Small batches, heirloom formulas…the whole thing! Working with them has been an exciting process of updating branding, packaging and print materials, in some cases from the first generation of designs crafted many decades ago, to help them gain visibility in an ever more competitive industry. We began by infusing their existing logo with a new color palette and establishing a design motif for their packaging that sought to combine the sensibilities of cottage-industry remedies with modern herbal medicine. The results have revitalized the brand while not straying to far from that farm in the Appalachians. For more on Equinox, visit them at

Their site also happens to be one of the earliest collaborations with a frequent partner of mine, Devon Reehl, whose expertise in building online businesses allows me to vastly expand the services I can offer to my clients.