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Beets & BarleyBeets & Barley | Promo CardBeets & Barley | Print AdBeets & Barley | WebsiteBeets & Barley

By sgdesign

On 06, Jan 2014 | In | By sgdesign

Beets & Barley

Who says it’s a bad thing to have too many cooks in the kitchen?! Somehow, when Molly, Leslie and I got together to cook up this brand identity, it came out delicious! I try my hardest not to pat myself on the back too often, generally because the work is only partially mine, so much of a successful project has to do with the client’s interests and feedback, which is why this one took three cooks, not just one. We shared tastes for typography which allowed us to find something with integrity that we were able to modify with texture and grit (not grits). The image then was based on a pretty clear sketch that happened at our first meeting. A few drafts and color tweaks later it was complete! I was then able to help them polish up their website and produce promotional fliers and ads to help get the word out. With all the passion and craftswomanship that is behind Beets & Barley it is no wonder their biggest problem now is reaching their full capacity and needing to expand! So the next time you get the hankering for good food (which would be now probably), you should consider having them drop their weekly special at your door. Let your mouth water over their creations at