Artisan Beverage Cooperative
Artisan Beverage Cooperative is the newly consolidated face of many of the Pioneer Valley’s most loved liquids: Katalyst Kombucha, Ginger Libation and Green River Ambrosia meads. As a result of becoming a worker-owned cooperative and taking on a new name, ABC was in need of some brand direction to help determine how ABC would fit into the picture. As an umbrella entity, we looked for ABC to allow the product lines to remain independent though benefit from the cross-promotion that occurs from them all being unified under the ABC identity.
After adapting the hand-crafted logo they had made, we then worked through building a design scheme that could be applied to an overhauled website, revised labels and print materials. Through the use of distinct patterns and colors, each product line, including ABC, occupies its own mood and space while maintaining a relationship to one another. We could then apply these modest boundaries to the forthcoming Ginger Libation and Katalyst Kombucha labels, allowing them to retain their familiarity while gaining that professional sheen. Is it deeply refreshing to work with a group that is so mission-driven, not to mention one that creates such delectable drinks!